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Please visit our Small Business Marketing Communications Blog for helpful information. See the post
"Is Traditional Networking Dead?" (It's not.)
Make Them Work For You
If your message isn’t heard the first time, it isn’t heard at all!
· What really gets your message across?
What motivates your clients or customers and attracts new ones?
What helps to capture and hold your reader’s attention?
WELL WRITTEN COPY
The right word can send a powerful message even without body language
Mehrabian’s report reinforced reports released in the late 60s by the Journal of Consulting Psychology and the Journal of Personality and Psychology.
That research claimed that in a very limited scope of interpersonal communication that the message conveyed was impacted 57% by the body language of the communicator, 38% by the tone and only about 7% from the words.
This communication model is now called, “The Mehrabian Myth.”
Leaders must start paying more attention to the words they use to make their messages more powerful, inspirational and motivational.
IN THE NEWS:
Top Business Books Every Small Business Owner Should Read
January 11, 2017
by Christina DeBusk // Freelance writer, author, and small business consultant committed to helping entrepreneurs achieve higher levels of success.
How I Found Freedom in an Unfree World, Author: Harry Browne
Rose Sexton, Business Communication Services, shares that this book “helped me to find the courage to leave the corporate world behind and to start and stick with running my own first business at age 34. That business was still going after 20 years when I chose to fold it in order to become my parents’ caregiver,” adds Sexton, who is currently in the sixth year of her second business.
“The philosophy in the book inspired me to seek the freedom I wanted from working for incompetent managers,” says Sexton, adding that it “allowed me to march to the beat of a different drummer at a time when women were just beginning to feel their oats and remote work was not in vogue. It allowed me to stop waking to an alarm clock, stop wasting time getting to an office, and to take on only the work that I chose to take on.”
“The book is chock full of great advice for living that I didn’t find elsewhere,” Sexton says of this book which she still keeps in her nightstand drawer.