Rose Sexton - Business Communications Services

Work

Time to say THANK YOU as we marked the 7th Anniversary of Business Communications Services.  In alphabetical order, these are key people to whom we owe a huge debt of gratitude for their business or assistance along the way:

George Castrataro, Bryan Daly, Amy Drinnon, Lynn Erhorn, Wanda Gozdz, Art Goldberg, Margaret Grisdela, Evie Jacobson, Len Moeller, Rafael Monterrey, Abby Mosher, Marc Robin, Andy Rubin, Manny Salomon, Ellen Schulman, Don Silver, Philip V. G. Wallace, Dr. Steven J. Weil, Joanne Wilburne and, of course, all the members of the Eastside Professional Networkers.

    Public writers or scribes have been around since the Egyptian Pharaohs helping people find the right words.

    Contact us for a free consultation.

    Current Projects

    Much of our work comes from repeat business from ongoing  clients who provide professional services.  They do not have to pay a retainer fee but receive "as needed" service.  We become an extension of their staff.

Start-up activity for local client Golden Age Living, LLC, a new client since August 2016, has been designed to spread the word to relevant media about the work of its founder, residential interior designer
Wanda E. Gozdz, and about her rigorous speaking schedule in locations ranging from Estero, Florida to Canada. Help with “Aging in Place” is the important service Wanda provides to the country’s aging population.  She also assists relevant businesses in adapting their work to design and remodel "forever" homes that are "visitable" and safer for seniors.
  Recently Wanda's bylined articles were posted in senioroutlooktoday.com and seniorsbluebook.com.

Ongoing: 
  • During the past two years we have achieved numerous online business and personal finance placements for our client, an Enrolled Agent, to capitalize on the media's focus on tax preparation during the 2015 and 2016 tax seasons.  Additionally, we have succeeded in obtaining placements for his property management business, including a cover story in HiRiser and articles in Florida Rising magazine, placements in Condo Management magazine, et al.  We also assisted with the writing.  


    •  We have routinely assisted a colleague for several years who is on "overload" with press release distribution and writing. We save our client time by assisting with labor-intensive, short-term media outreach efforts by email and phone on behalf of experts seeking publicity, speaking opportunities, et al.

    Projects Completed

      • Recently developed a PowerPoint presentation for a referral client who will use it in an effort to expand his business in remanufacturing and installing car radio and navigation equipment.
      • Recently handled the writing and distribution of a press release to announce a new law firm opening in Boca Raton.
      • We have also handled press release writing and distribution for a new medical practice in Fort Lauderdale.
    • Recently rewrote several direct mail sales flyers, adding punch and fixing grammar and punctuation.
    • Creating one resume a couple of years ago has so far led to two more referrals from the original client. We also recently completed a functional resume for a massage therapist.
    • Worked on a "shoestring" periodic marketing effort to help a disability attorney get referral business.

    The effort included improving profiles, the firm's website, seeking speaking engagements, creating ad copy and copy for online teaching applications.  The attorney was interviewed for a social security disability Q&A prior to speaking at a major national law conference that we helped to arrange.  Recently we created a speaking packet for use in soliciting speaking opportunities.  

    After just a short time, the attorney reported that a client indicated being impressed and reassured after reading the website profile we wrote:
    I have to tell you this, Rose…..Pat yourself on the  back.  I met a new client in Bradenton yesterday.  Prior to meeting clients, I send some papers for them to review.  We had just added the suggestion to look at the website to learn more about our law firm.  Well they did. A daughter came with her mother, and the mother said, ‘What an impressive bio you have. You have a wealth of experience’. . .etc, etc. etc.   She told me she felt comfortable meeting me after reading that bio!!!!!   Congrats to you!"

  • Bodybuilding Event:  We completed a publicity project for an annual Fort Lauderdale bodybuilding event, covered by the Miami Herald,  Sun-Sentinel, et al.
  • Virtual Bankruptcy Assistant, start up home-based business.  Worked on elevator speech, tag line, business cards, revamped website, LinkedIn Profile and email marketing campaign.
    • Wrote two resume conversions from chronological to functional for a client who works in both real estate and fashion.

    • Counseled and assisted a client with the introduction of a new software product for health care providers into the South Florida market. This project involved publicity, direct mail and web content.

    • Converted a chronological resume to a functional resume for an out of work sales associate.
    • Worked for nearly a year with a young and growing Broward County law firm on all aspects of marketing communications, including web content. Please go to: www.lawgc.com. Our work in cooperation with a web designer took the firm’s site up a notch, providing well written, useful, educational content for those seeking legal counsel. The “News and Events” section and photos were continually updated to keep it interesting and informative to visitors. Links were added to help connect with search engines.
    • Assisted previous real estate client with new project: edited website content for new site.
    • Worked on publicity with the founder/executive director of a unique Florida not-for-profit corporation, located on a ranch in Broward County.  It provides an emotionally safe environment for equine-assisted grief support, free of charge, to children and teens who have experienced the death of a loved one. 

    We would be pleased to provide samples of our work in any category.  

    Contact us for a free consultation.


Previous Employment in Florida

Assisted in all aspects of development activity for eight years with
Legal Aid Service of Broward, including volunteer and event coordination, publicity, editorial work, outreach and fundraising.

        Freelance Writing Assignments

  •   Researched and wrote articles for human resources newsletters on:
      • attendance policies
      • teamwork
      • the one-person HR department
      • telecommuting
  • annual report for the Westchester (New York) Consumer Empowerment Center
  • researched and wrote articles on "mixers" and “tequila” that were published by Beverage Media, a wine and spirits industry trade publication 
  • wrote grant proposals for the Jewish Community Center in Boca Raton, Florida.

Previous Clients Served by Manhattan-based

Rose Sexton/Public Relations, mainly in:


  • advertising/new product development

  • publishing and

  • wine and spirits. 

Advertising: 

·         Kane Bortree, Manhattan-based a new product development firm
·         Marschalk Advertising

Publishing: 

·         Air Group One (in-flight magazines)
·         Family Circle Magazine
·         Natural History Magazine
·         Nostalgia Magazine
·         Scholastic (Co-ed/Forecast magazines)
·         Teenage Magazine
·         Vampire Magazine

Wine/Spirits:

·         Paddington Corporation (Bailey’s Irish Cream and Cinzano introductions)
·         Wines of the World (Algerian/Chilean wines) 

Other:

·         The Dreiford Group, Inc., (MD-based corporate consulting firm)
·         Endispute (NY office)
·         HQ Global Workplaces (NY-based executive suite firm)
·         Jewish Community Center, (Boca Raton, FL)
·         H Kohnstamm & Co., Inc. (N.Y. manufacturer of colors/fragrances)
·         Run Around the World in Central Park (a charity Run/Walk)
·         United Grain Corporation (Portland, OR).

Special event coordination:

·         Assisted in-house staff to publicize 14th Annual Family Circle Tennis Tournament, Hilton Head, S. C.
·         12-day cross-country media tour for the Great American Antique Car Race.  With a troupe of some 700 people, it began in CA and traversed 15 states with stops in 40 cities.  
·         helped to establish a first annual 16-day charity event -- the Run Around the World in Central Park -- working with ultra-marathoner Tom McGrath, a Guinness record holder.

WORDS MATTER
Make Them Work For You



Rose Sexton    

Business Communications Services

Deerfield Beach, FL 33441

Serving Broward and Palm Beach Counties, FL



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